Thursday, March 3, 2011

Target Audience

The target audience of 'Space' Magazine is individualistic, discerning and passionate, not only about music, but the discovery of ground-breaking artists and bands.

The age range of the audience at which the product is aimed is 16-25, with focus being held upon those of university age (18-22) in particular. I feel that the quality of writing should not be comprimised when aiming to appeal to a younger audience, and hope that the article shall be well written without being ostentatious.

The reader of 'Space' is devoted to style aswell as music, whilst remaining an individual who does not wish to comply with others' simply as it is the fashionable thing to do. The reader is interested in current events and is constantly seeking to enhance their knowledge on many subjects and cultures and appreciates art in various forms.

Those who read 'Space' lead active social lives, but are as happy to read the works of Kant as they are to go to an all night party; they also are open to the discovery of several different genres and sub-genres of music, viewing quality as the most important factor.

'Space' magazine is targeted equally at males and females, following the view that gender is not particularly important when it comes to music and creativity.

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