3- What kind of media institution might distribute your media product and why?

Initially, I considered the most appropriate distributors of 'Space' magazine to be an independent company (such as the Dazed Group), simply due to the fact that, with it, I focus solely on independent and alternative music; distancing the musical content far that released by international media conglomerates such as Sony and Warner and opting instead for music released on independent record labels such as Rough Trade and Domino.

However, after greater consideration I decided that if the magazine were to be released by a powerful, expansive distribution company, it would gain the ability to reach a wider audience and thus possibly introduce many people to a new array of musical interests which do not necessarily receive enough interest from the media.

This positive aspect of joining forces with a mainstream distributor greatly outweighed the main reason why I wished to release the magazine with an independent company, which was to maintain a D.I.Y aesthetic throughout. I felt that the magazine did not have to compromise this in any way, simply because the distributor was a major contender in magazine distribution.

Thus, I chose for the magazine to be published by IPC media, due largely to the fact that, as one of the largest magazine publishers in existence, they would be able to offer the necessary resources, particularly in terms of advertising, to allow the magazine to reach a wide number of individuals. Another reason why IPC seemed appealing was the fact that, as the distributor of NME, the company already has a considerable amount of experience with alternative music magazines.

Taking the aforementioned points into consideration, the magazine would be available for purchase in a wide array of locations, including newsagents and stationary specialists such as WH Smith. The magazine would also be available for purchase on the magazine's official website, with readers being given the opportunity to purchase just one magazine rather than being bound to a full twelve month subscription. This means that if an individual is particularly interested in a cover star or feature within an issue of the magazine, they are able to purchase it at ease whilst being offered the freedom to choose particular issues.