4- Who would be the audience for your media product?

The exemplary reader of Space magazine is nineteen year old student living close to central London and studying Art/Literature at Goldsmiths University/UCL. The individual listens to alternative music and is constantly seeking to discover new bands/artists, reading music websites such as pitchfork.com on a daily basis and purchasing CDs/Vinyl on amonthly basis at locations such as that featured within the main article of the magazine (Rough Trade), and listens to alternative rock bands such as The Kills and Deerhunter, as well as electronic based music .

The reader attends live music events as well as art galleries, the cinema, etcetera. and works in a record shop during the weekends in order to fund these activities. The reader has a strong interest in fashion but also takes pride in originality, choosing to shop at independent and vintage stores aswell as popular high street locations. Other magazines which the reader may purchase are 'Clash', 'NME' and 'Dazed & Confused'.

The style of language within the magazine reflects the intellectualism of the readers, and I wished to focus on maintaining a high quality of writing throughout, as I feel that it is unnecessary and at times insulting to assume that the standard of writing should be compromised when dealing with a young target audience (16 to 25 years).

Another important element I wished to avoid was that of targeting the publication at one particular gender; Space magazine is aimed to appeal to both males and females in equal measures, and thus products such as razors/sportswear would not be advertised within, and instead only music and fashion-oriented advertisements targeted at both men and women would appear, as well as the habitual live event adverts found within this genre of magazine.

The advertisements within a magazine must reflect its audience to some extent, and so this was something that I considered at length. In a sense, the audience and content of the magazine are interconnected, with each acting as a reflection of the other.