Initial Ideas for Music Magazine

When considering which style of music magazine to create, the overall idea of a simplistic, sleek and streamlined music magazine focused on innovation and originality appealed to me greatly. With this style of magazine I wish to appeal both to a male and female audience in equal measures.

The idea of a guitar-based music magazine originally appealed to me, due largely to the current success of the genre. The magazine would be similar in many ways to NME, but different in design and overall target audience. The magazine would also feature several articles aiming to guide those who play the guitar/wish to work in the music industry, with other features including 'best guitar' articles, etc.

The second idea which occurred to me was to create an innovative, cutting edge music magazine with stylistic elements and a sleek layout. The magazine would feature several different sub-genres of indie music rather than simply guitar music and feature primarily 'up and coming' artists. The magazine would be aimed at individualistic young people between the ages of 16 and 25 who are passionate about the discovery of new music.

After great consideration I chose to create the second proposed idea, as I believe that it is something which does not currently exist within the mainstream magazine industry and therefore would be more of a challenge to produce, in turn allowing me to learn and to enhance my creative thinking and design skills.