The target audiences of music magazines vary widely depending on the particular publication. However, it is generally the case that weekly music magazines such as NME and Kerrang aim to appeal to a younger readership of students aged 16-25, whereas many monthly magazines such as Q, Mojo and Uncut are targeted towards an
older audience of individuals aged 30-50. The target demographic for NME is predominantly male, something which becomes immediately apparent when viewing the advertisements featured promoting products habitually targeted at at young males by companies such as Lynx, Wilkinson Sword, Adidas Sportswear, Strongbow, etc. These males are generally aged between 16 and 25, with an averageage of 18; this demographic is signified by the post-modern, humorous tone which many of the articles feature, something which is not as predominant within magazines targeted at a mature audience such as Mojo and Uncut. 94% of NME readers utilise the internet, which explains the substantial success of
accompanying website NME.com.
Music magazines which include elements of fashion, such as Clash, Fused and Dazed & Confused, have a slightly older average readership age of around 24-25, and readers are generally equally passionate about music and fashion.
Readers of music magazines have a great enthusiasm for musical culture, and this is generally their main passion. However, advertising within these publications is highly profitable and generates a large amount of revenue for both advertisers and publishers.
Below are examples of the typical appearance that a music magazine reader would take on.
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