IPC Media is also one of the leading magazine publishers in the United Kingdom, currently owning five separate publishing divisions and selling over 350 million magazines per year. IPC originally came into light in the 1950s and has continued to dominate the magazine industry since. Amongst several different variations of magazines, IPC publishes two of Britain's most successful music magazines: NME and Uncut.
With the evolution of the internet and constantly improving technology, IPC released music magazines now have the opportunity to thrive technologically aswell as in print, with NME's website rapidly becoming one of the most successful and widely utilised music websites, and a news section being constantly updated. This has proven to be of inestimable value for IPC media as a great amount of interest is generated through this.
As IPC is owned by a media conglomerate, the use of convergence may be a valuable tool for Time Warner, allowing the institution to promote interest in its several products via its music magazine division.
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